WordPress + WooCommerce specialists
Own your store. Every line of it.
Custom WooCommerce on WordPress you control — no platform tax, no app rent, no lock-in. Lean plugin stacks, block themes and hosting tuned until checkout flies.
0% platform fees · Your server · Your data · GPL code you own
- Active plugins
- 14↓ From 61
- Server TTFB
- 180ms↓ From 1.9s
- Checkout
- BlocksHPOS on
Active stackLoad cost / request
- Performative block themeCustom38ms
- pw-checkout-rulesCustom12ms
- WooCommerce SubscriptionsExtension22ms
- WooPaymentsExtension9ms
- pw-erp-syncCustom6ms
Removed in audit · 47−1.4s per page
All-in-one slider pack412msPage-builder addon bundle288msLegacy SEO plugin96ms
Field readings · 90+ WooCommerce stores
Medians across stores we rebuilt or rescued since 2022, measured 90 days after launch.
- Median mobile LCP
- Was 4.8s1.6s
- Plugins after audit
- Was 6114
- Checkout conversion
- Was 2.1%3.4%
- Platform fees on your sales
- No platform cut0%
01 — What we build
WordPress,
without
the bloat.
Six disciplines, one in-house team. We write the code ourselves instead of stacking plugins — so your store is faster, safer and cheaper to keep alive.
Our default stack
- WordPress 6.x · WooCommerce · HPOS
- Block theme · theme.json · React blocks
- PHP 8.3 · Redis object cache · Cloudflare
Custom block themes
Full-site-editing themes built from theme.json and custom blocks, so marketing edits pages in the editor without breaking the design.- theme.json
- Custom blocks
- Patterns
Custom plugin development
When an extension doesn't exist — or does too much — we write a small, tested plugin that does exactly one job well.- PHP 8.3
- REST & webhooks
- Unit tested
- Where most audits start
Speed & hosting
Managed hosting tuned for Woo: object caching, HPOS, image pipelines and a CDN — then a speed budget we defend every release.- Core Web Vitals
- Redis
- CDN
Payments, shipping & tax
Stripe, PayPal and Klarna; live carrier rates, label printing and automated tax so finance stops reconciling by hand.- WooPayments · Stripe
- ShipStation
- Avalara
Subscriptions & B2B
Recurring boxes, memberships, wholesale price tiers, quote requests and net-30 invoicing — on one catalogue.- Subscriptions
- Role pricing
- Quotes
Security & maintenance
Staged updates, malware scanning, off-site backups and uptime alerts — handled weekly by people who know your store.- Staged updates
- WAF
- Daily backups
02 — Performance & plugin audit
We measure first.
Then we cut.
Most slow Woo stores aren't under-powered — they're over-plugged. Ten working days, a fixed fee, and a ranked list of exactly what's costing you sales.
- 01
Profile
Query Monitor and server traces on real traffic — every plugin's cost per request, measured. - 02
Triage
Each plugin marked keep, replace or remove, with the revenue it touches. - 03
Fix
Rebuild the heavy parts in the theme or a lean custom plugin; tune PHP, cache and images. - 04
Lock
A speed budget enforced in CI, so the next plugin can't quietly undo it.
| Metric | Before → after | Change |
|---|---|---|
| LCPLargest contentful paint | Before 4.8sAfter 1.6s | −67% |
| INPInteraction to next paint | Before 410msAfter 120ms | −71% |
| CLSCumulative layout shift | Before 0.31After 0.02 | −94% |
| TTFBServer response time | Before 1.9sAfter 0.18s | −91% |
| WeightProduct page weight | Before 4.2MBAfter 0.9MB | −79% |
| PluginsActive plugins | Before 61After 14 | −47 |
| All three vitals pass · Atelier Nord, 90 days post-auditBook the audit — $3,500 | ||
03 — Support & maintenance
Updates that never
break checkout.
WordPress ships fast, and Woo extensions ship faster. Pick how often we test, patch and tune — every change rehearsed on a staging copy first.
In every plan
- Staged updates with rollback
- Daily off-site backups, 30-day retention
- Uptime, malware & file-change alerts
- A real person in your Slack or inbox
Update cadence
Monthly
Keep
$290/mo
For stable stores that change rarely.
- Monthly staged core & plugin updates
- Uptime & security monitoring
- 1 dev hour / month
Next-business-day response
Update cadence
Most stores
Weekly
Care
$790/mo
For stores shipping offers and content every week.
- Weekly updates + visual regression tests
- Speed budget watch & alerts
- Quarterly plugin-health review
- 6 dev hours / month
4-hour response
Update cadence
Daily
Partner
$1,900/mo
For high-volume and subscription stores.
- Daily checks & same-day patches
- Managed Woo hosting included
- Monthly CRO & roadmap session
- 20 dev hours / month
1-hour critical · 24/7
04 — Woo or Shopify?
When Woo is
the right call.
We build both, so we've no reason to oversell either. This is the honest split we walk clients through on the first call.
Choose WooCommerce if
- Content and SEO drive your sales
- You need B2B, subscriptions or unusual pricing
- You want zero platform lock-in or revenue share
Choose Shopify if
We build Shopify too- You want no servers or plugins to think about
- Speed to market beats deep customisation
- Your team lives in Shopify's app ecosystem
The numbers behind the splitWooCommerce or Shopify? The real costs at $1M a year
05 — Case study
Atelier Nord · Outdoor apparel · WooCommerce rescue · 12 weeks
Rescued,
not re-platformed.
Read the full case
90 days after relaunch
- Mobile conversion
- +64%
- LCP, from 5.2s
- 1.6s
- Fees cut / year
- $48k
The state
58 plugins, a page-builder theme and shared hosting. Five-second product pages and a checkout that timed out on every drop.
The rescue
Custom block theme, 44 plugins retired, three rewritten as one lean plugin, HPOS and block checkout, managed hosting with Redis.
The outcome
Every Core Web Vital green, subscriptions renewing on time, and $48k a year back from licences they no longer need.
“Three agencies told us to move to Shopify. Performative fixed what we had — and kept our blog, our subscriptions and our margins.”
Head of E-commerce, Atelier Nord
06 — Pricing
Priced by scope,
not by plugin count.
Three starting points, all fixed-fee and paid in milestones. No licences to resell you, and no monthly cut of your revenue — ever.
| Fixed fee · USDHosting billed at cost. No platform fees. | Fix what you haveAudit & speed fixFrom$3.5k2–3 weeks | New or rebuilt storePopularStore buildFrom$18k8–12 weeks | B2B · subscriptions · ERPCustom platformFrom$45k14–20 weeks |
|---|---|---|---|
| Performance & plugin audit | Included | Included | Included |
| Speed fixes & hosting move | Included | Included | Included |
| Custom block theme | Not included | Included | Included |
| Data migration & 301 map | Not included | Included | Included |
| Payments, shipping & tax | Not included | Included | Included |
| Custom plugin development | Not included | 1 plugin | Unlimited |
| Subscriptions & B2B | Not included | Add-on | Included |
| ERP, PIM or 3PL integration | Not included | Not included | Included |
| Hypercare after launch | 14 days | 30 days | 60 days |
| Get a quote | Plan my store | Get a quote |
07 — FAQ
Ask us
anything.
Wondering whether to fix your Woo store or start again? Send us the URL — we'll run a free plugin-health snapshot before we even talk.
Should we fix our WooCommerce store, or rebuild it?
Usually fix. Most slow stores need fewer plugins, better hosting and a leaner theme — not a new platform. The audit tells you which path makes sense, and what each one costs, before you commit to anything.
Will plugin and core updates break our checkout?
Not on a care plan. Every WordPress, WooCommerce and extension update is rehearsed on a staging copy first, with checkout tested end to end before it reaches the live store. If anything still misbehaves, we roll back in minutes: rollback is part of every plan.
Do you host the store, or can we keep our own server?
Either. Partner plans include managed Woo hosting with Redis object caching and a CDN, and an audit can move you onto it. If you'd rather keep your own server or host, we tune it instead — PHP, cache, database and images — and measure before and after.
Can you take over a store another agency built?
Yes, and most of our WooCommerce agency work starts that way. We begin with the audit: every plugin, template and integration documented and measured, so you know exactly what you own before we change a line. Atelier Nord came to us after three agencies told them to re-platform.
How do you keep the plugin count down over time?
Every new plugin has to earn its place. We measure what it costs per request before it goes in, write a small custom plugin when that's leaner, and enforce a speed budget in CI so nothing quietly undoes the work. Care plans add a quarterly plugin-health review.
Who owns the code, the content and the customer data?
You do, outright. WordPress and WooCommerce are GPL, the theme and custom plugins we write live in your own Git repository, and the store, hosting and payment accounts are registered in your name. No licences to resell you, and no cut of your revenue.
How much do WooCommerce development services cost?
Every project is fixed-fee and paid in milestones. An audit and speed fix starts from $3,500 (2–3 weeks), a new or rebuilt store from $18,000 (8–12 weeks) and a custom platform with B2B, subscriptions or ERP from $45,000 (14–20 weeks). Care plans run from $290 a month, and hosting is billed at cost with no platform fees.
08 — Start with an audit
Show us where
it drags.
Share your store URL, rough monthly orders and what's frustrating you. We'll reply within one business day — with a free plugin-health snapshot attached.
What happens next
- 01Free plugin-health snapshot in 48 hours
- 0230-minute call to walk through it
- 03Fixed-fee audit or build proposal